{"id":552,"date":"2022-12-30T14:54:18","date_gmt":"2022-12-30T13:54:18","guid":{"rendered":"http:\/\/lukaszmisza.pl\/?p=552"},"modified":"2022-12-30T14:54:18","modified_gmt":"2022-12-30T13:54:18","slug":"event-support-sm-coverage-us-embassy-2-2-2-3-2-2","status":"publish","type":"post","link":"https:\/\/lukaszmisza.pl\/index.php\/2022\/12\/30\/event-support-sm-coverage-us-embassy-2-2-2-3-2-2\/","title":{"rendered":"’50 States’ SM series – US Embassy"},"content":{"rendered":"\n

A big challenge I faced after beginning my work at the US Embassy was to maintain a positive image of the country, increase engagement on our Facebook profile, and enlarge the number of followers on Instagram. These 3 goals were achieved by creating a series of posts and quizzes, called ’50 States’. Each Fb post was similar, making the copy and image work together as a key visual, easily recognizable by the followers. Posts were mentioning our Instagram Stories quizzes, which resulted in a constantly increasing number of followers. I was planning and creating everything by myself. Each post required separate research, content writing, looking for good-quality stock photos, resizing and editing them, and then creating quizzes on Instagram. The series was a great success.<\/p>\n\n\n\n

Du\u017cym wyzwaniem, przed kt\u00f3rym stan\u0105\u0142em po rozpocz\u0119ciu pracy w Ambasadzie USA, by\u0142o utrzymanie pozytywnego wizerunku kraju, zwi\u0119kszenie zaanga\u017cowania na naszym profilu na Facebooku oraz liczby obserwuj\u0105cych na Instagramie. Te 3 cele zosta\u0142y osi\u0105gni\u0119te poprzez stworzenie serii post\u00f3w i quiz\u00f3w pod nazw\u0105 \u201e50 stan\u00f3w\u201d. Ka\u017cdy post na Facebooku by\u0142 podobny pod wzgl\u0119dem uk\u0142adu tre\u015bci, dzi\u0119ki czemu tekst i obraz wsp\u00f3\u0142gra\u0142y ze sob\u0105 jako key visual, \u0142atwo rozpoznawalny przez obserwuj\u0105cych. W postach pojawia\u0142y si\u0119 wzmianki o naszych quizach, co zaowocowa\u0142o stale rosn\u0105c\u0105 liczb\u0105 obserwuj\u0105cych na Instagramie. Wszystko planowa\u0142em i tworzy\u0142em sam. Ka\u017cdy post wymaga\u0142 osobnego researchu, napisania tre\u015bci, wyszukania dobrej jako\u015bci zdj\u0119\u0107, zmiany ich rozmiaru i edycji, a nast\u0119pnie stworzenia interaktywnych quiz\u00f3w na Instagramie. Seria odnios\u0142a olbrzymi sukces.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Link to the wrap-up: https:\/\/www.facebook.com\/USEmbassyWarsaw\/posts\/pfbid023aUQ2uFgqCq8x4zXA4U3a6joVTPAYVmmArHDCr56rXdkBVyuMZg5bEZKssdreFuml<\/a><\/p>\n\n\n\n

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A big challenge I faced after beginning my work at the US Embassy was to maintain a positive image of the country, increase engagement on… <\/p>\n","protected":false},"author":1,"featured_media":520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[29,22,32,23],"class_list":["post-552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gallery","tag-large-scale-projects","tag-photo-graphics","tag-us-embassy","tag-written-materials"],"_links":{"self":[{"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/posts\/552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/comments?post=552"}],"version-history":[{"count":1,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/posts\/552\/revisions"}],"predecessor-version":[{"id":554,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/posts\/552\/revisions\/554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/media\/520"}],"wp:attachment":[{"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/media?parent=552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/categories?post=552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/tags?post=552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}