{"id":344,"date":"2022-12-28T17:48:59","date_gmt":"2022-12-28T16:48:59","guid":{"rendered":"http:\/\/lukaszmisza.pl\/?p=344"},"modified":"2022-12-30T10:52:07","modified_gmt":"2022-12-30T09:52:07","slug":"video-editing-scenario-lot-polish-airlines-wewillflyagain-2-2","status":"publish","type":"post","link":"https:\/\/lukaszmisza.pl\/index.php\/2022\/12\/28\/video-editing-scenario-lot-polish-airlines-wewillflyagain-2-2\/","title":{"rendered":"Banner Ads and Slogans &#8211; LOT Polish Airlines"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Creating graphics, both generic and more complex, was my daily task at LOT Polish Airlines. Banner ads, destination maps, basic animations&#8230; I created hundreds of them. I was responsible not only for their design, resizing, adjusting formats, language and key visuals, but also for creating marketing slogans and call-to-action messages, adequately to selected target groups. Depending on the case, I was working alone, in a team, or supervising an external creative agency.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Tworzenie grafik, zar\u00f3wno generycznych, jak i bardziej z\u0142o\u017conych, szytych na miar\u0119, by\u0142o moim codziennym zadaniem w Polskich Liniach Lotniczych LOT. Banery reklamowe, mapy destynacji, proste animacje\u2026 Stworzy\u0142em ich setki. By\u0142em odpowiedzialny nie tylko za ich design, dostosowywanie rozmiar\u00f3w, format\u00f3w, j\u0119zyk\u00f3w, czy &#8222;key-visuali&#8221;, ale r\u00f3wnie\u017c za pisanie slogan\u00f3w i komunikat\u00f3w call-to-action, adekwatnych do wybranych grup docelowych. W zale\u017cno\u015bci od z\u0142o\u017cono\u015bci projektu pracowa\u0142em samodzielnie, w zespole lub nadzoruj\u0105c zewn\u0119trzn\u0105 agencj\u0119 kreatywn\u0105.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating graphics, both generic and more complex, was my daily task at LOT Polish Airlines. Banner ads, destination maps, basic animations&#8230; I created hundreds of&hellip; <\/p>\n","protected":false},"author":1,"featured_media":345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[27,22,23],"class_list":["post-344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gallery","tag-lot-polish-airlines","tag-photo-graphics","tag-written-materials"],"_links":{"self":[{"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/posts\/344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/comments?post=344"}],"version-history":[{"count":3,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/posts\/344\/revisions"}],"predecessor-version":[{"id":487,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/posts\/344\/revisions\/487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/media\/345"}],"wp:attachment":[{"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/media?parent=344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/categories?post=344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/tags?post=344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}