{"id":341,"date":"2022-12-28T17:11:05","date_gmt":"2022-12-28T16:11:05","guid":{"rendered":"http:\/\/lukaszmisza.pl\/?p=341"},"modified":"2022-12-30T23:29:44","modified_gmt":"2022-12-30T22:29:44","slug":"video-editing-scenario-lot-polish-airlines-wewillflyagain-3","status":"publish","type":"post","link":"https:\/\/lukaszmisza.pl\/index.php\/2022\/12\/28\/video-editing-scenario-lot-polish-airlines-wewillflyagain-3\/","title":{"rendered":"US Market Analysis &#8211; LOT Polish Airlines"},"content":{"rendered":"\n<p>At LOT Polish Airlines, I was responsible for International Marketing Communications in 20 markets. To promote the airline in the USA, I performed a deep analysis of sales periods, target groups, origins and destinations, as well as local media outlets. It has been the first time such a complex project was completed for at least 10 years. It required 3 months of work and resulted in dividing the American market into segments and changing the airline&#8217;s communications strategy in the United States. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-medium-font-size\">W Polskich Liniach Lotniczych LOT by\u0142em odpowiedzialny za mi\u0119dzynarodow\u0105 komunikacj\u0119 marketingow\u0105 na 20 rynkach zagranicznych. W celu promowania linii lotniczej w USA wykona\u0142em g\u0142\u0119bok\u0105 analiz\u0119 sprzeda\u017cy, grup docelowych, kierunk\u00f3w podr\u00f3\u017cy oraz lokalnych medi\u00f3w. To pierwszy tak kompleksowy projekt zrealizowany od co najmniej 10 lat. Wymaga\u0142 3 miesi\u0119cy pracy i zaowocowa\u0142o podzia\u0142em rynku ameryka\u0144skiego na segmenty oraz zmian\u0105 strategii komunikacyjnej linii lotniczej w Stanach Zjednoczonych.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At LOT Polish Airlines, I was responsible for International Marketing Communications in 20 markets. To promote the airline in the USA, I performed a deep&hellip; <\/p>\n","protected":false},"author":1,"featured_media":342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[25,29,27],"class_list":["post-341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gallery","tag-events","tag-large-scale-projects","tag-lot-polish-airlines"],"_links":{"self":[{"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/posts\/341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/comments?post=341"}],"version-history":[{"count":2,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/posts\/341\/revisions"}],"predecessor-version":[{"id":488,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/posts\/341\/revisions\/488"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/media\/342"}],"wp:attachment":[{"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/media?parent=341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/categories?post=341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lukaszmisza.pl\/index.php\/wp-json\/wp\/v2\/tags?post=341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}